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An efficient Gen AI PoC

In this video explainer Luke shared reflections on a Proof of Concept (PoC) project his team delivered.

Primary take-away: PoCs can be quick efficient and inexpensive - when the scope is tightly controlled.

This article (and video below) delves into the essence of that conversation, highlighting

  1. The purpose,

  2. Methodology,

  3. and outcomes of the project,

  4. along with key advice for those considering similar ventures.

An Efficient Proof of Concept

The primary objective was to demonstrate a streamlined process for conducting a proof of concept, addressing common misconceptions about its complexity and cost. Luke shows that such projects could be both simple and efficient, without necessarily leading to significant expenditures or complex outcomes. The specific goal was to create a video avatar response to prompts, a capability not readily available with existing technology.

Main Steps in the Process

The team embarked on a journey to develop a solution that could generate a video avatar of Luke, responding to text prompts. This involved several critical steps:

  1. Defining the Scope: They focused on proving the concept with a clear boundary to prevent scope creep, ensuring the project remained manageable and targeted.

  2. Component Integration: The solution required the integration of multiple components, including a user interface for inputting prompts, an OpenAI Assistant for processing these prompts, and a third-party tool named Haygen for creating the video avatar from the text responses.

  3. UI and API Utilization: A simple user interface was developed for inputting and displaying the prompts and responses. The team utilized OpenAI's Assistant, a specialized version of ChatGPT, to refine responses, which were then sent to Haygen to generate the video avatar.

  4. Prototype Demonstration: Luke showcased a rudimentary prototype to demonstrate the concept's viability. Although the design was basic and the process not real-time, it effectively proved the concept within a short timeframe.

Outcomes and Advantages

The project successfully demonstrated that it is feasible to create a video avatar response system using existing APIs and a straightforward integration process.

This proof of concept was achieved with minimal design and cost, leveraging freely available APIs to construct a working model within just a few days.

Key Advice for Running a Proof of Concept

Luke emphasized the importance of maintaining simplicity and focus during a proof of concept. He advised against allowing the project to expand beyond its initial scope, which can lead to unnecessary complexity and resource expenditure.

The aim should be to validate the core idea efficiently, using a clear and concise approach to design and execution.


The proof of concept project at IA in Business serves as a valuable case study for organizations looking to validate new ideas or technologies efficiently.

By keeping the process simple, avoiding scope creep, and utilizing available resources judiciously, businesses can effectively prove concepts without significant investment or risk.

Luke's experience underscores the potential for innovation within tight constraints, offering practical insights for those embarking on similar ventures.

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